What Lands End Can Teach You about Writing to Your Target Audience
Have you shopped with Lands End lately? If so, you may have noticed that the women’s pants sold on their site come in Fit 1 (modern), Fit 2 (original) and Fit 3 (traditional). But have you paid...
View ArticleOne Size Does Not Fit All when It Comes to Writing Copy
I shake my head every time I read one of these blanket statements. I’m amazed at how so many people still think that one size of copy still fits everyone. It’s just not true. Here’s an example. A while...
View ArticleOpening Sentences That Close the Sale
It’s one of the best pieces of copywriting advice I’ve ever been given. “As often as possible, start your paragraphs with sentences that hook readers and drive them deeper into the copy.” Why? Because...
View ArticleMake Additional Income by Performing Keyword Research
Whether you’re a virtual assistant, copywriter, web design pro or search engine optimizer, keyword research is a useful and necessary service you can add to your lineup. Anyone with a website or blog...
View ArticleHow Poor Usability Can Kill Your Copy and Conversions
It’s funny how we, as website owners, don’t always think like our visitors. A course of action that might seem perfectly obvious to us may stop our visitors right in the middle of their buying process....
View ArticleIs it Time for a Copywriting Face Lift?
I just had to laugh! During a recent conversation about how often you should change your copy, I had one person tell me “Well, if there were any good copywriters out there, they’d be able to write it...
View ArticleAre You Asking the Right Questions in Your Copy?
It’s a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers’ minds, to stir up emotions, and to get customers thinking in the way you want them to...
View ArticleAre You Making These 3 Deadly Website Copywriting Mistakes?
It’s a common question. “What copywriting mistakes should I avoid?” There are many, but the 3 I chose might surprise you. Why? Because while these can potentially cause the greatest amount of...
View ArticleMaking It Easy for Customers To Choose You
Isn’t it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can’t make a decision. It shouldn’t be this hard, should it? What’s holding you...
View Article5 Common Mistakes That Will Kill Your Web Copy
Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know?...
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